Listen -- I love granola bars. But why would I want to eat a cricket? That doesn't make any sense. I don't eat bugs. I'm not a bug person. So why would I want to become one? What are the benefits?
Let's start with what you probably care about most. Nutrition. Cricket protein has as many Omega-3s as salmon. It has more iron than spinach. It's what is known as a complete protein. This means that it has all 9 essential amino acids. Oh, and it also has 80% of the daily recommended amount of B12 in one serving.
You've probably heard about how methane produced by cows is destroying the planet. And that's kind of true. A study in Climatic Change posited that creating meaningful improvements in climate change would likely require large-scale dietary changes. Compared to cows, crickets produce 1/84 the amount of methane per pound of protein. And the UN endorses them as a promising new food source.
Most protein sources use a lot of land. Like truly a crazy amount of land. Just to help you get yoked. Nearly 60% of the agricultural land in the world is used for beef production. But beef only makes up 2% of the total calories consumed. Crickets as a protein source use only 0.4% of the land per pound of protein when compared to cows.
We don't want to keep ragging on cows. But it's crazy that we insist on using them for protein. Cows 187400% of the water that crickets do. No, that's not a fake number as a joke. That's the real amount. And no, that's not because crickets are super small. That is the water of water used per pound of protein produced.
We know by now you're probably chomping at the bit to buy some cricket granola bars. And the wait is finally over! Check out our offerings below. Additionally, enter your email address to get notified about upcoming flavors!
At our heart, Crawl is a food company. We provide adventurers and explorers with high-quality granola bars made from real cricket protein. We also curate high-quality, research-driven content in our blog posts. Our mission is to help our family to create a deeper, more genuine connection with the world.
We stand for sustainability, community, and quality.